Projects
Social Activation - Paid/Organic
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Client
Las Vegas Convention and Visitors Authority (LVCVA)
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Deliverables
Creative Ideation (Up to 5 designs)
Billboard Design
Social Videos/Post: Twitter, Instagram In-Feed, Facebook
Project Details
Vegas welcomed K-POP group BTS and their millions of fans by launching the activation of #BORAHAEGAS and turning the entire city and our social channels purple. The color purple represents the time back when the group was struggling against media negativity, the BTS army started a fan campaign in support. Adopting the color purple which means “I will trust and love you for a long time.” Turning the city purple ensures we are listening to the fans and creating hype around a real-world activation that they have been asking for. We encouraged fans to tag us when they spot the BORAHAEGAS sign!
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Value Added as a Project Manager
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Increased efficient delivery time by working close with the designer and creative director to ensure no miscommunication
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Working closely with production to ensure we have the right sizing for the billboard design
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Managed a a quick 1 week sprint of ideation to ship while ensuring Clients and internal stakeholders are aligned
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Utilizing AirTable to ensure content calendar, status, and timeline are up to date on key deliverables
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Working closely with the community manager to ensure all social copy and visuals are accurate while making time to engage with the audience
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Campaign Results​
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Increased brand awareness + FOMO
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Over 413K mentions across social/blogs
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Reached over 791 Million users across our major social platforms organically ~2 weeks of post going LIVE
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+31K followers on Twitter/Instagram
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Instagram/Facebook
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Over 222k Plays​
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10k Likes
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~3K Shares
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210K Accounts Reached Organically
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Twitter
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​​​31.6K Retweets
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80.9K Likes
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Our social activation hashtag #Borahaegas trended on Twitter
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Team
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Project Manager
Diana Yeung
Executive Creative Director
Andre Gray
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Designer
Juliano Domingues
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Social Strategist
Julie Bentley
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Production
Townhouse
Features
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Vegas X BTS
Vegas X MLS FC SERIES
Social Promotion - Paid/Organic
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Client
Las Vegas Convention and Visitors Authority (LVCVA)
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Deliverable
Organic/Paid Social Assets(Video): Twitter, Instagram In-Feed
Project Details
No city awakens new audiences to all that’s possible like Vegas does. We created social posts across social platforms to help promote and announce Vegas will be hosting an international friendly between Chelsea FC and Club America taking place at Allegiant Stadium. This is the first match of this friendly tournament and may be a once-in-a-lifetime opportunity for fans of these clubs.
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Value Added as a Project Manager
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Working closely with MLS and LVCVA to ensure there is an alignment on the needs and expectations of this event
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Working closely with the internal creative to ensure we are adhering to any legal callous while still meeting the brief
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Monitoring budgets while calling out concerns if concepts exceed current funding
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Communicating daily priorities and EOD checkins
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Working closely with the community manager and team within AirTable to ensure all assets are posted on time
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Campaign Results
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A short and dynamic edit, utilizing footage from soccer clubs
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Increased FOMO
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Meta (Instagram/Facebook)
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Over 39K Plays​
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35.9K Accounts Reached Organically
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Twitter
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Over 21K Total Impressions​​​
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Over 20K Organic Reach
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Team
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Project Manager
Diana Yeung
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Creative
Creative Director, Art - Michael de Wit​
Creative Director, Marcio - Marcio Juniot
Senior Art Director - Warren Creavalle
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Editor/Animator (Gramercy Park Studios)
Shaun Keenan
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Social Strategist
Julie Bentley
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