Projects
SYNEOS HEALTH: CAMZYOS

Global Launch
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Client
Bristol Myers Squibb- Camzyos (Mavacamten)
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Deliverables
Brand Identity
Logo Development
Swag Bag/Merch
Commercials
Marketing Materials Unbranded/Branded
Website (Desktop/Mobile)
Project Details
GSW, powered by Syneos Health lead the global launch of CAMZYOS (a cardiac myosin inhibitor)—The first and only FDA-approved treatment of its kind*—targets the source of symptomatic obstructive HCM. Some of our main projects included designing the logo, swag bag, banners, discussion guides, symptom trackers, websites, and developing creative concepts that win over Doctors, HCPs, Nurses, and patients in our market research.
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Value Added as a Project Manager
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Run daily hot sheet and ensure all team members are clear on their priorities
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Ensure all projects due for Medical, Legal, Regulatory review are routed clean through Account, Art, Copy, Editorial, Tech, Strategy, and Medical
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Develop and monitor the budgets while reallocating inactive budgets to active budgets to ensure maximize use of funds
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Ensure physical and digital proofs are approved by the leads before shipping out
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Ensure proper QA and QC are conducted for web (mobile/desktop)
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Campaign Results
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Increased brand awareness
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Empowered patients with personal analysis, powerful research and industry advocates
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Created videos, stories and campaigns that keep healthcare professionals engaged
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Simplified complex science into incredible value propositions
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Team
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Project Manager
Diana Yeung
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Creative
Creative Director, Writer - Tarra Austin & Kenneth Che
Creative Director, Art - Sean Welsh
Art Design - Patrick Fulmer
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Technology
UX - Elizabeth Whisker
Technology Director - Scott Wardell
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Strategist
Jake Rosenbaum
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